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The Mango42 Blog is the place where you can find practical information and resources about business websites and blogs and online marketing.

We hope you enjoy the articles and we invite you to join the blog and add your questions or comments to the posts.

 

Two Questions

Posted by on 1:43 am in Popular, Web Marketing Basics | 0 comments

Two Questions

There are millions of useless web sites on the internet today, and many entrepreneurs, professionals and business owners waste 5, 10 or even 20 thousand dollars paying webmasters to design web sites which will attract nothing but virtual dust. So how do you know if you have a web site that really works? It’s simple – just ask yourself the following 2 questions: 1) Is my web site automatically attracting and delivering pre-qualified traffic (potential customers, clients, patients) to my business’ door? YES  ____        NO _____ 2) Is it helping me convert those visitors into prospects and buyers? YES  ____        NO _____ The answer to each question must be “YES”  Or, why on earth would your business have a web site? Sadly, even in 2012, MOST small businesses, self-employed professionals and entrepreneurs who have web sites are still using them as “online brochures” or “online business cards”. Part of the problem is that most entrepreneurs are NOT (interested in being) web masters or web designers. On the other hand, most of the webmasters that entrepreneurs hire to build their websites are NOT entrepreneurs and – generally speaking – do not think like a business owner should. See what I mean? As a result, small businesses, professionals and entrepreneurs end up with web sites that are visually beautiful ….. but useless.  Not good. Now, imagine what it would be like if – without spending thousands in courses and web masters – you could easily understand “the simple, natural process” that can turn your web site from a “time and money drain”, into a virtual cash machine …  no matter what business or industry you are involved in. Well, here it is: The process that ALL truly successful web sites follow is what Dr. Ken Evoy calls “C  T  P  M” CTPM is so darn logical that it just makes sense. Unfortunately, even many of the businesses who have figured out how set up (or have bought) websites – or “online stores” – are missing out on the opportunity to explode their incomes … and all this is due to not following the C>T>P>M process. {} Let’s review C  T  P  M, the proven way to build any business online: You start by creating awesome Content Web users search for information, for solutions.  They are not looking for you – they don’t necessarily know you or your brand (yet!). They seek what you/your team members know. Give it to them. Convert your knowledge into in-demand Content. To succeed online, start where web users start – at “the search.” Traffic Next, the awesome  content you created (articles, videos, etc.) starts to rank high at the Search Engines (ex., Google, Yahoo! Bing), attracting free, targeted (i.e., interested), open-to-you visitors. Basically, these future customers / clients / patients “meet you” at your site. These visitors are known as website “Traffic.” PREsell Then, these complete strangers develop trust and confidence in you. Why? Because you, my friend, “PREsell” by OVERdelivering what they seek… relevant, original information. Deliver it in your own voice, in your own style. Go beyond merely instilling confidence… and  your visitors will like you. (Immediate “selling” on Web sites is ineffective unless you have a brand like Amazon.) Monetize …. cha–ching! Time to convert those warm, willing-to-buy (“PREsold”) visitors into income. Called “Monetizing,” this is the easy part. But “M” cannot happen if you fail to first execute C  T  P. This is where 99% of small businesses fail. C  T  P is the motor that drives “M.“ Once you have your own  PREsold traffic, you are in control and you...

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Six Web Marketing Basics that Can Save You Time and Money

Posted by on 1:36 am in Popular, Web Marketing Basics | 0 comments

Six Web Marketing Basics that Can Save You Time and Money

Six Web Marketing Basics that Can Save You Time and Money Imagine that you and I run into each other on the street,  that we only have 10 minutes to talk and that you ask me: What are some of the ‘basics’ every business owner should keep in mind when building a web site to promote their business? I wouldn’t have to think twice to come up with the answer to that question …  because the 6 crucial points below are the same key ideas we first talk about with each and every one of our clients. Here they are: # 1:  The most important goals of your business web site must always be:  a) to automatically attract PRE-qualified visitors, in other words, to attract people who are already interested in what your business has to offer. b) to help you convert those visitors into customers, clients or patients, and … c) to help you strengthen and nurture the relationships you establish with them, so they keep coming back to buy (more of) your products or services time and time again. # 2:   A business web site is just ONE part of your marketing plan. This point is related to one of my pet peeves:  people who think that by putting up a web site with a few pages they have done all they need to do to have a booming business. No siree! There are many other components of your marketing plan that you need to figure out – or implement –  before you start to build your site. For example, let’s say I give you a blank piece of paper and I ask you to write down your Unique SellingProposition, which tells your potential clients why they should deal with or buy from you above any and all other options available to them. Guess what? … if you haven’t  already figured out your USP,  if you can’t put it down on paper, then there’s NO way your web site can have an effective message that can help you get the results you want. # 3:  It’s all about “information, information, information”. If you’re opening a ‘brick-n-mortar’ retail store, automotive repair shop, a restaurant or any other “off-line” business you’re probably interested in finding a good location …. because, in the “off-line world” physical location is very important. However, when thinking about your business website, forget about “location, location, location” and think “information, information, information”! Why? Because that’s what people go online for …. to find “information”. As you know, the word “information” refers, not just to written articles (text),  but also to other forms of content such as photos, audio files and videos (Did you know that YouTube is now the # 2 search engine used by people when looking for information?). So …. yes ……”content is – and will always be – king” …. and that means that a 5-page website that changes once a year will do very little to help your business. Grasping this concept of “information, information, information” is a matter of life or death for small businesses and entrepreneurs, because chances are you don’t have the “brand power” to be “searched for” by name (like Coca Cola or Ford would). In most cases, people go online looking for “solutions”, for answers to questions (or for entertainment) …. and since they probably don’t know you exist … your (or your webmaster’s)...

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10 Quick Fixes To Improve Your Website

Posted by on 5:50 pm in Blog, Featured | 0 comments

10 Quick Fixes To Improve Your Website – Even If You’re Short on Time And Budget Is your website looking tired but you have no time or money for a total website redesign? Don’t worry. You can make small changes and incremental improvements to your website in just a few minutes a day. These changes may not take much of your time – but their results can be powerful. They can reduce your bounce rate (ie. how quickly or how often visitors “bounce” away from your site); increase your conversion rate (ie. how many visitors are converted into customers who buy); and turn your website into one that delivers more page views and engaged visitors. Best yet, you don’t need any technical know-how to handle most of these tweaks. 1. Increase The Font Size It may sound too simple to be effective but try increasing your font size by one point or pixel and see how it looks. Most websites could stand to have their font size increased a bit, especially now that so many people are using mobile devices to view website content. So make sure that your website’s text is a minimum of 14 pixels in size. In changing your font size you should also consider the size of your headings which should increase in size relative to the body text and to each other. Make sure your website fonts are proportional. For example – body copy at 14 pixels and a Heading at 60 pixels is going to look completely out of balance. 2. Break Up Your Paragraphs Remember when you were first learning composition how you were taught to start and end a paragraph with a single thought? This is particularly applicable to writing for websites. Even more importantly, when it comes to websites, short paragraphs work. Remember when you were first learning composition how you were taught to start and end a paragraph with a single thought? This is particularly applicable to writing for websites. Even more importantly, when it comes to websites, short paragraphs work. Remember when you were first learning composition how you were taught to start and end a paragraph with a single thought? This is particularly applicable to writing for websites. Even more importantly, when it comes to websites, short paragraphs work. Single sentence paragraphs work. Even single word paragraphs work. See! If your paragraphs are more than 2-3 sentences long, unless the sentences are super short, consider breaking them up. Shorter paragraphs are easier to scan, easier to digest, and they’re a whole lot easier to read on mobile devices. Here’s another tip. Aim for short paragraphs of unequal length. Three sentences here, one sentence there. The asymmetry is more visually engaging – your readers’ eyes (and brains) are less likely to tire and the varying attention required will keep people reading longer. 3.  If Your Website Has Forms  – Make Sure They Work From time to time the forms that you have built for your web site may stop working. Check your forms periodically to ensure that they are performing as expected, that they work for the user, that they are delivered properly to your email inbox or auto-responder and that they trigger any appropriate auto responses. You should also take this opportunity to critically examine each of your forms...

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The Top 9 Reasons To Use WordPress For Your Web Site

Posted by on 9:38 pm in Blog, Featured | 0 comments

The Top 9 Reasons To Use WordPress For Your Web Site Here at Mango42 we’re proud of the fact that we’ve been using WordPress since we started, and we build all of our customer web sites on the WordPress platform. Here are the top 9reasons why we love WordPress (and you will too): 1.WordPress Is Powerful: There is almost no limit to what you do with a WordPress site. There are countless of plugins, including shopping carts available which allow you to implement all sorts of customizations. This makes it a fantastic platform for most local businesses. 2.WordPress Is Flexible And Easy To Use: Unlike web sites of old, making changes and adding additional features is easy in your WordPress web site. While we understand that there is always a learning curve with anything new, WordPress is very easy to use once you get the hang of it (and it isn’t hard to get the hand of it). Even for those of us who know how to write html code … using WordPress and the visual editor that comes with it, is much easier! And WordPress is flexible too. You can add your own content, photos, video and so much more whenever you wish. It is that easy. 3. WordPress Makes It Easy To Add A Blog: If you want to start blogging WordPress makes it easy for you to self-publish content to your web site. 4. WordPress Is Search Engine Friendly: WordPress makes it easy to structure your site titles, descriptions, and site structure in such as way that enhances their visibility to search engines. After all, what is the point of having a great website if no one sees it? 5. WordPress Is Web-based: You can login to WordPress from anywhere you have an internet connection. Desktop, laptop, or even mobile device. 6. WordPress Plugins Give You Great Flexibility: If you have a smart phone or tablet, you are already accustomed to the concept of “apps”. WordPress has similar functionality using its own version of apps called “plugins”. The variety and breadth of plugins is extensive. Basically, is you can think of a WordPress function which is not available in the basic WordPress version, then, chances are, somebody has probably written a plugin to do it. 7. WordPress Is Well Established: WordPress isn’t going anywhere. There is a huge community of WordPress users around the world. Some estimates point that over 40% of all new web sites are build on WordPress. The point being, if you’re afraid that WordPress will vanish – don’t worry – it won’t. 8. WordPress Websites Give You Great Design: Mango42 focuses on building clean, modern, and professional web sites, and WordPress gives us the ability to design great web sites that you and your customers will love. 9. WordPress Is Open Source (ie. FREE) Software: Unlike expensive software programs such as Dreamweaver, WordPress is free software. You don’t have to purchase a license or anything additional if you don’t want to. Its equally available to all. We love WordPress and we think you will too. If you have any questions about WordPress, give us a call at 519-266-6749 Ext. 9 or 1-888-653-2933 Ext....

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Is Your WordPress Site Slow? How To Speed Up Your Site’s Performance

Posted by on 2:00 pm in Blog, Featured | 0 comments

Is Your WordPress Site Slow? How To Speed Up Your Site’s Performance You can really improve your website’s performance without spending any money. It is as simple as tuning up the delivery of pages, images and scripts using the tips given by the Google Page Speed Tools, Before I explain any further, let’s take a peak under the hood to see how a web page is built. Have You Ever Wondered Where The Web Page You Are Looking At Comes From? Here is what happens the first time a web page is visited. When your WordPress web page is visited for the very first time, something like this had to happen behind the scenes: 1. Someone clicks a link to go to a page on your website 2. Your web server hears the call, finishes what it is already doing, and turns its attention to responding to the request. 3. The web server instructs the WordPress PHP programs to build the page that has been requested. WordPress looks in its database for the page or post HTML and text, then inserts the page header, footer and sidebars around the edges. 4. Having constructed the page HTML, the web server is finally ready to send the page to the visitor’s web browser. At this point typically, the page will consist of HTML markup, CSS and JavaScript. 5. When the visitor’s web browser receives the markup, if that further refers to any files, such as external CSS, videos, images or external JavaScript files (and most web pages do), the visitor’s browser gets these to their computer and places them in the browser cache. It then reads the markup including any external files (now locally held in the visitor’s browser’s cache) and renders that into something humans can understand. 6. Next the page is rendered onto the visitor’s computer screen, and any images or videos it had to fetch are placed in the appropriate places on the page, and any CSS is applied and any JavaScript is run 7. Once the page is rendered you can look at it, and no doubt you will click a link on it, whereby the whole process starts again for the next page. So the apparent speed of your site boils down to how fast your webserver can re-construct each page and send it to the visitor’s browser. What Happens The Second And Subsequent Times A Web Page Is Visited? No matter what kind of server you keep your files either on, if you implement browser caching, when someone visits your webpage for the second or subsequent time, all the images and external CSS and Javascript files will already in their browser’s cache. When a visitor comes to your site more than once, and the files associated with those pages (assuming he has not cleared his cache since his last visit), will have already been cached in his browser, so this will make the page appear faster to load. So How Can You Improve The Performance Of Your WebServer? Well, you can upgrade your hosting account to get a faster, more expensive webserver. But before you do that, you could also install a caching plugin. We use WP Super Cache. It’s a free WordPress plugin and it works quite well. How Page Caching Works When WP...

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Want to Sell More on the Net? Write Better

Posted by on 3:02 pm in Blog, Web Marketing Basics | 0 comments

Want to Sell More on the Net? Write Better

Want to sell more on the Net?  Write better. The power is in your words! Unfortunately, at least 98% of small business sites start “at the end”… the sale. Great Netwriting (or “writing for the internet”) is actually far more than writing great sales copy. By the way, if you’ve decided to hire others (such as web masters and marketing copywriters) to write your web site content you must make them  prove to you that they understand – and can apply – the principles discussed on this page. So here’s the idea:  before you write to sell, before you can take an order and ship a product … you need traffic (visitors to your web site) …. and you need PREsold traffic. The problem?  Sales copy (on its own) does not attract PREsold traffic. That is why effective Netwriting is really a two-step process. This requires two different kinds of writing… Write to PREsell. Then, and only then, write to SELL. I repeat: Write to PREsell. Then, and only then, write to SELL. Now for the good news… you can do this. How? By taking The Netwriting Masters Course. This is the only book about Netwriting that covers both PREselling and Selling (every other book on Netwriting focuses only on writing to sell — this itself is a reflection of that “starting-at-the-end” philosophy). And now for the best news of all… The Netwriting Masters Course is free! Effective Netwriting (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing magical or complicated about it. And you don’t need an English degree or be a literary genius to do it. But you do need to make the critical offline-to-online business mindshift … ……    from “location, location, location” ……    to  “Information, information, information.” Surfers on the Net are not looking for you or your business.  People search for information and solutions. So give them what they want. Well before you make your first sale, provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like. Create content that overdelivers what your visitors seek. Most small businesses fail on the Net because they prepare to sell and collect money, before  they have provided what their visitors are searching for (information). These small business owners build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately. Wrong thinking… wrong process… no results! It’s like pushing a string. You have to pull instead… pull targeted visitors into your site. So, let’s summarize these four simple steps… Create the information that your prospective customers want. Attract targeted traffic at the Search Engines PREsell your visitors — build confidence (people buy from those they trust). Convert traffic to dollars — sell (whatever that may be… hard goods, e-goods, services, even clicks on Google ads). As you can see, the first three steps involve a completely different kind of Netwriting. Write to deliver what humans want… information. And write for two audiences, the Search Engine spiders and the humans. That’s what effective PREselling is all about! To date, all the attention about writing-for-the-Net focuses on only one of the four key steps, the last one. Yes, that last...

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The Right Time Is Now

Posted by on 1:55 am in Popular | 0 comments

The Right Time Is Now

If you read our article called “Two Questions“, then you know that – as web site owner – you must constantly ask yourself: 1) Is my web site automatically attracting and delivering pre-qualified traffic (potential customers, clients, patients) to my business’ door? YES  ____        NO _____ 2) Is it helping me convert those visitors into prospects and buyers? YES  ____        NO _____ If the answer to these questions is “NO”, then you owe it to yourself and to your business to IMMEDIATELY do something about it. The problem is, when you think about revamping your existing web site or launching a brand new one or adding some badly needed online-marketing tools, the first things that come to mind are: –  how much money will I have to spend to fix my ‘online presence’? –  when the heck am I going to find time for this? How about this? Rather than stressing out about the whole thing …. or worse … not doing anything about it, why not break it down into small pieces you can actually handle? For example: Let’s say that right now you feel that your web site (or something else .. such as Twitter or Facebook … that you’re using to market your business online) is not getting the ROI (return on investment) you expected. You could start by simply having your web site reviewed by an expert, and use the information  you get to properly plan for  making any necessary changes down the road, when your budget and your time better allow it. The catch is, even just having your web site assessed by an expert usually comes with a hefty price tag ….. UNLESS you take advantage of our FREE consultation*. Obviously, we cannot offer our sweet free consultation* as an  ‘unlimited’ or ‘super-comprehensive’ service, but we guarantee that a complimentary 30-minute session with one of our experts will help you get started on the right path to improving your online marketing faster than you ever thought possible. So, go ahead and …. Request Your Free Consultation Today! By the way, this isn’t a decision you should think about. You get the FREE 1/2 hour one-on-one consultation for nothing! And in case you are wondering why we’re literally giving you $299 worth of our consulting time and advice for free  … well .. here’s why: We’re trying to get you “hooked!” That’s right. We’re shamelessly attempting to get you “addicted” to our money-making, business-building advice.  If the free consultation* provides you with enough valuable information – and trust me:  IT WILL – you may come back to us and hire us for some of our design or consulting services. Of course, we admit that we’re a little nervous about giving away our valuable time to any business owner who finds this web page.  We DO  want to help as many business owners as we can … but we just can’t be doing ‘free consulting’ 24/7.  Bottom line:   Claim YOUR access to your free consultation now, before we change our minds and take down this web page. Request Your Free Consultation Today! * We reserve the right to refuse providing the ”free consultation” described on this page to any applicant that, at our discretion, does not meet certain criteria, for example:  if the...

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